Why Fulham Broadway BID was created?

Uniquely in Central London, Fulham Broadway as a designated Town Centre has remained largely unchanged for over a century. It is, in many ways, London’s best-kept secret as a place to shop, dine and relax. That’s why local businesses agreed on setting up an organisation to improve trading conditions and to promote Fulham Broadway and the surrounding area as a visitor destination with new venues such as Market Hall bringing in customers from across London and beyond.

In July 2018 businesses voted YES to the Fulham Broadway Business Improvement District – a business-led, business funded organisation to address the priorities of our business community. And this is how Fulham Broadway Business Improvement District was born, with the help of Chelsea Football Club.


How is Fulham Broadway BID funded?

Local businesses will together contribute £1.6m over the next five years, which will be spent solely on improving the local trade environment. The funds generated by Fulham Broadway BID are controlled and spent by a board of representatives from local businesses. The funds are only to be spent on the projects the business community chooses.

Our year one priorities are:

– Shared collective purchasing to reduce business costs

– Reduce crime and anti-social behaviour

– Understand and represent the needs of the business community to drive long-term improvement

In the longer-term the BID will deliver improved public realm, high profile events and destination marketing to build a strong brand a d attract customers from across London and the South.


Where is Fulham Broadway BID?

The Fulham Broadway BID area is shown on the map below and covers the following main streets: Lillie Road, Harwood Road, North End Road, Effie Road (to Effie Place), Fulham Road (Stamford Bridge Grounds to Epple Road), Vanston Place and Jerdan place.